How were the Health First Colorado name and logo selected and who made this decision?

The Department of Health Care Policy & Financing contracted with a third party facilitator to conduct focus groups in English and Spanish that included current and prospective Medicaid members. The focus groups provided input on the name, logo and messaging associated with the new look and name. Additionally, health care leaders throughout the state and Department staff provided input via a survey. The final decision on the new name and logo was made by the Department leadership team.

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