Tell me about the paid advertising campaign.

The advertising campaign, funded by grants from the Colorado Health Foundation and Caring for Colorado, will include statewide radio, transit (bus panel and bus shelter posters) and online advertising. All advertising will be in English and Spanish. Advertising will be targeted by geographic and demographic data to reach members and EBNE (eligible but not enrolled) populations. Advertising dates will be between June 27, 2016 and September 16, 2016.

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